Beyond Decor: How Art Creates Identity in Commercial Interior Design 

Written By Monika Nessbach

When art and interior design collide, something magical happens: brands come to life. In commercial spaces, curated artwork isn’t just wall candy—it can set the tone for how guests feel, engage, and remember your brand. From sculptural installations and statement murals to custom commissions that mirror a brand’s values, art has the power to elevate an environment from beautiful to unforgettable. 

 

1. The Brand Power of Art in Design 

Art can do what signage and furniture can't. It stirs emotion, tells a story, and creates instant recognition. In hospitality, retail, and workplace environments, art plays a crucial role in reinforcing brand values, setting emotional tone, and creating shareable moments. According to a 2018 Ipsos study, environments with emotionally resonant design and artwork increase perceived brand value and loyalty. 

Take boutique hotels and experiential restaurants: A single sculptural centerpiece or interactive art wall can become a landmark that guests post about, remember, and associate with the entire experience. For brands, it’s an immersive, identity-driven tool that works on a subconscious level. 

Eight Sushi & Asian Kitchen by Designbar

Eight Sushi & Kitchen by Designbar

 

2. Choosing the Right Artists & Installations 

Art selection is strategic, not just aesthetic. When sourcing art for a space, DESIGNBAR looks for: 

  • Alignment with brand story: What do you stand for, and how can that show up in visuals? 

  • Narrative cohesion: Art should extend the interior's storyline, not compete with it. 

  • Material and scale: Large-format pieces in spacious lobbies, tactile 3D work in close-quarter lounges. 

  • Engagement factor: Does it inspire curiosity, conversation, or social media interaction? 

Working with local artists, cultural storytellers, or muralists can add authenticity and connect your brand to a place. In commercial settings, we also think about maintenance, safety, and longevity—an installation should be as durable as it is bold. 

Mellow Mushroom by Deisgnbar

Mellow Mushroom by Designbar

 

3. From Concept to Canvas: Real-World Examples 

At DESIGNBAR, we infuse curated art into many of our projects to boost impact. Let's talk about a few standout moments: 

  • Eight Sushi & Asian Kitchen: To match the restaurant’s edgy, high-energy atmosphere, we collaborated with local artists to commission mixed media pieces and a striking bar-front mural. This artwork visually interprets the symbolism behind the number eight, delivering both story and attitude. The result? A bold, expressive space where the art doesn’t just decorate—it drives the vibe. 

  • Mellow Mushroom (Lynchburg, VA): A custom mural—woven directly into the interior concept—amplifies the rockstar personality of the franchisee while echoing the space’s eclectic, Art Deco-inspired design. This vibrant centerpiece instantly grabs attention and has become one of the most photographed moments in the restaurant. 

  • FIGO36 (now Mabi): In a space where greenery and biophilic elements set a serene tone, we introduced visual tension with graffiti-style art and gritty industrial textures. Collaborating with a local artist, we contrasted floral patterns and muted rose hues with edgy Italian street art across the bar, host stand, and banquettes—creating a layered, dynamic atmosphere that’s anything but expected. 

Figo 36 by Designbar

Figo 36 by Designbar

 

Final Thoughts: Make it Meaningful 

In commercial interiors, art isn't a finishing touch—it's a strategic brand layer. Whether it’s immersive, interactive, or quietly powerful, the right piece becomes part of the guest experience. And when you treat art as design (not decor), it leaves a lasting impression. 

Want to make your space more iconic? Let’s create a visual story that speaks louder than words. 

Sources 

Monika Nessbach
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