Monika Nessbach

MBA, NCIDQ, RID, IIDA

FOUNDER/CHIEF CREATIVE OFFICER

 

Monika Nessbach is the creative force behind DESIGNBAR, known for her bold, unconventional approach to hospitality design. Based in Charlotte, NC, and originally from Köln, Germany, her work is shaped by a deep appreciation for both modern and postmodern influences—paired with a relentless drive to challenge the expected.

With a background in international business and a sharp instinct for what makes spaces resonate, Monika founded DESIGNBAR to create work that stands apart. Her vision goes beyond aesthetics, focusing on environments that evoke emotion, elevate experience, and deliver lasting impact for both guests and owners.

Under her leadership, DESIGNBAR has built a reputation for pushing boundaries—bringing a distinctive, design-forward perspective to hospitality and multifamily projects alike. Her work reflects a belief that great design should not only inspire, but perform.

Monika’s approach is rooted in curiosity, energy, and a commitment to doing things differently—fostering a culture where creativity thrives and ideas translate into meaningful, memorable spaces.

WHY DESIGNBAR?
DESIGNBAR was built on the idea that design should go beyond meeting expectations. It should push boundaries and create something people actually remember.

Every project starts with a clear goal: to create spaces that feel distinct, connect with people, and work in the real world. That means balancing creativity with purpose, and making sure every design decision supports the bigger picture, from brand identity to guest experience.

We work closely with owners, developers, and brands to simplify what can often be a complex process. The focus is always on delivering something thoughtful, well-executed, and built to perform.

At the end of the day, it’s about creating spaces that stand out for the right reasons. Spaces people come back to, talk about, and connect with.

We’re not here to design what’s expected. We’re here to create what stands apart.

Monika’s Design POV

  • Favorite Piece of Furniture

    My original Barcelona chair. It’s proof that when design is done right, it doesn’t age, it just becomes more relevant. There’s a discipline to it that I respect; every line is intentional, nothing is decorative for the sake of it. That level of clarity is something I bring into every project.

  • Favorite Design Style

    I don’t subscribe to one style. The best spaces aren’t formulaic, they’re layered. A little unexpected, and specific to the brand and the market. I tend to lean modern, but I’m more interested in tension than purity. That’s where design starts to feel elevated instead of predictable.

  • Bucket List Experience

    The Monaco Grand Prix - but not just as a spectator. I’m interested in the full experience; the way luxury, precision, and energy come together so seamlessly. It’s a masterclass in how environment shapes perception, which is exactly what great hospitality design should do.

  • Dream Celebrity Client

    Lenny Kravitz. He understands design as part of a larger lifestyle, not just aesthetics. I’m drawn to collaborators who have a strong point of view - it creates a better result. The goal wouldn’t be to match his vision, but to challenge it and elevate it into something unexpected.

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Emily Keane